Office Address

605, Marathon Chambers, Paanch Rasta, 406, Purushottam Kheraj Rd, Vidya Vihar, Mulund West, Mumbai, Maharashtra 400080

Phone Number

+91 90046 16701

About Us

Changing The Way People Think About Wealth

At Pure White Investments, our journey began with a simple ethos: to alleviate the stress associated with financial management and replace it with a sense of tranquility. We recognized that for many, navigating the realms of Mutual Funds to Investments can feel like an overwhelming challenge. Yet, for us, it's a familiar stroll in the park.

Our foundation is built on a dedication to using the best infrastructure, both non-technical and technical, and to provide our clients with exceptional service. With a group of knowledgeable and helpful experts leading us and the steadfast backing of our respected clientele, we have established our own distinctive brand among people and businesses alike.

Vision: To be a respected name in India’s investment ecosystem, empowering families to preserve and grow wealth across generations with clarity, discipline, and trust. Guided by ethics, we strive to combine research-backed thinking with early adoption of technology, helping individuals make informed, confident decisions—especially around retirement needs and generational wealth goals..

Mission: To help individuals and families make clear, confident investment decisions that support long-term goals like retirement and wealth for future generations. We focus on managing financial behaviour, building lasting relationships, and making the entire investment journey—right from onboarding to reviews—simple and reassuring. Driven by ethics, discipline, and a research-oriented mindset, we’re here to bring peace of mind and purpose to every step of your wealth journey.

At Pure White Investments, our commitment remains unwavering. We continue to navigate alongside our clients, crafting personalized roadmaps that lead to strategic wealth building. Whether you're at the onset of your professional journey, preparing for retirement, or seeking to compound your accumulated wealth, Pure White Investments is here to guide you every step of the way.

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Our values are encapsulated in our approach

  • Fiduciary Duty

    Prioritizing your best interests with personalized strategies.

  • Integrity

    Guiding every decision with trust and transparency.

  • Confidentiality

    Safeguarding your financial privacy with discretion.

Pure White, more than a name, it's a promise. A promise of empowering others to achieve financial freedom, ethically, and sustainably.

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Smart Investment Approach For Every Chapter Of Life

We help you make informed decisions for the life you want. Choose ethics and expertise when it is about wealth building. At the core of our approach lies:

  • Simplicity

    What's trackable is scalable, and with Pure White Investments, Monitoring your investments becomes seamless & convenient.

  • Insight

    Gain deeper insights into your finances, allowing you to outsmart the market and seize opportunities for success.

  • Personalization

    Explore investment options that aligns with your goals & aspirations.

Our Driving Force

Co-Founders of Pure White Investments

Laherchand Gogri

Meet Laherchand Gogri also known as Laher, the heart and brains behind Pure White Investments. With over 15 years of navigating the financial landscape in esteemed institutions like Kotak Mahindra Bank Ltd and Yes Bank Ltd, Laher brings a wealth of experience to the table. Laher is not just about numbers and figures; he’s a people person with an MBA and certifications in IRDA, NISM, and NSDL under his belt.

He has earned his credentials in International Wealth Management from Moody’s Analytics (USA) and sharing his insights in publications like Outlook Money and Hindustan Times. What sets him apart is his dedication to his clients. He’s not just a financial expert; he’s a trusted partner, working hand in hand to empower them with the knowledge to make informed financial decisions.

Always striving to stay ahead of the curve, Laher makes it a point to attend seminars and workshops, constantly honing his skills and refining his strategies. For Laher, the future isn’t just something to predict—it’s something to shape through meaningful engagement and dedication.

Shreya Gogri

Shreya Gogri, co-founder of Pure White Investments, is a highly motivated individual who plays a pivotal role in the organisational success. She brings a unique blend of leadership expertise and financial knowledge to the table, excelling in both administrative and human resource management. 

Shreya holds a postgraduate degree in Accounts and Finance, which equips her with a strong understanding of core financial principles and accounting practices. Her NISM certification adds to her knowledge base, showing how committed she is to keeping up with changes in financial regulations.

In essence, Shreya Gogri is a multifaceted leader who combines her administrative and financial proficiency to create a supportive and empowering environment for both the Pure White Investments team and its clientele.

Hear from our Customers

I would Like to thanks Mr Laher for his Financial Expertise, which helped us to take better Informed Financial Smart/Strategic Decisions, which saved us lot of money in all parameters whether it is Investments / Forex Advice for our International Business or to arrange best Possible Funds for Business. His Best Part is Knowledge, Capability to Apply Knowledge in Practical Scenarios and his Timely Services.

Mr.Pankaj Doshi

Laher, I am absolutely delighted with your service. It is truly refreshing to work with a dedicated wealth strategist who genuinely understands their client’s needs, circumstances, and preferences. What really impressed me was the time you took to understand my situation, your depth of knowledge, thoughtful insights, and practical approach. Your professional, ethical, and caring demeanour elicits my trust and respect, and I am always happy to recommend your services whenever I can.

Mr.Subramanian

Managing Director- Karthik Film productions Pvt Ltd

Last year we sought your services to guide us in structuring our retirement goals and long-term financial priorities. Since then, we have had several meetings with you, each of which has helped us reflect on our retirement expectations and broader estate considerations. This was carried out in a very professional manner, while at the same time putting us totally at ease. You make us feel like we are the most important people you will see today, and your thoughtful guidance has helped us become more intentional with our resources. You are always happy and engaging, but at the same time, we are never in doubt of your professional acumen. You always explain everything thoroughly, and I never feel uncomfortable asking questions or expressing an opinion.

Mr. & Mrs. Snehnath

We would like to express our thanks for the work you have done for us over the past years. The expertise and attention to detail with which you have handled our financial affairs could not be faulted. Particularly reassuring to us is our feeling of certainty in the absolute integrity of your dealings with us. Your continual guidance on wealth optimization strategies has saved us significant amounts of money. May you prosper, along with your clients.

Mr. Vijay Sohani

Laher has Always helped us to take Better Financial Decisions, His Experience in Banking, Financial Industry is Boon for Him, His Strategic Guidance are more practical in today’s Financial Life, He always Take Holistic approach for Financial Discussions, We have Experienced his Services for Investments, Debt Management, Employee Group Health Insurance Etc .. All the best Laher.

Mr Bharat Jagnani

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