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Structured Investment Support for Business Families and UHNW Individuals
At Pure White Investments Pvt Ltd, we support ultra-high-net-worth families and business owners in making well-organised, compliant investment decisions. Our Family Office Support Desk is designed to help structure liquidity deployment and organize financial holdings across permitted regulated products, with a strong foundation of incidental advice and service-led insights—delivered with clarity, confidentiality, and governance.
What We Facilitate with Incidental Advice
- Liquidity Strategy Using Mutual Funds
We help identify suitable mutual fund categories aligned with:
- Short-term business or personal liquidity
- Tax & statutory reserve structuring
- CAPEX or milestone-linked allocations
Offerings include Liquid, Overnight, Arbitrage, and Ultra-Short Duration mutual funds, distributed under AMFI guidelines, with incidental input based on client-specific liquidity needs.
- Alternate Investment & PMS Access
Through empanelment with SEBI-registered Portfolio Managers and AIF providers, we facilitate access to:
- PMS products from licensed portfolio management firms
- AIFs (Category I, II, or III) as permitted by SEBI
- Thematic portfolios under regulated structures
- Unlisted equity and pre-IPO placements, via eligible channels
All offerings are supported with incidental guidance based on individual suitability and portfolio context.
- Private Market & Alternate Asset Facilitation
We provide curated access (subject to eligibility and regulatory norms) to opportunities such as:
- Private Equity Portfolios via SEBI-registered AIFs
- Venture Capital Funds (Regulated AIFs – Cat I)
- Unlisted equity opportunities (facilitated through SEBI-compliant intermediaries)
- Corporate NPS & other NPS Products
- Investment portfolios via Gift city (IF ELIGIBLE)
Each solution is tailored with incidental insights based on capital deployment needs, timing, and client objectives.
- Consolidated Reporting & Tracking Support
Our digital tools offer non-binding, operational support for:
- Portfolio visibility across entities (Trusts, HUFs, LLPs, Pvt Ltd etc)
- Investment tracking of facilitated products (MFs, PMS, AIFs etc)
- Maturity, liquidity, and category-based views (via non-advisory dashboards)
- Who May Benefit
- Business families with complex structures and legacy holdings
- Entrepreneurs managing idle capital across multiple portfolios and entities
- UHNW individuals seeking personalized support, privacy, and portfolio-wide visibility
We do not offer portfolio management or investment advisory services under the SEBI (Investment Advisers) Regulations, 2013. However, as an AMFI-registered distributor, we provide suitable, compliant, and insightful incidental advice as per Regulation 4(d) of the SEBI (IA) Regulations, that complements your investment decisions and simplifies the management of distributed products.
- What Sets Us Apart for UHNW Families
- Structured, Compliant Incidental Advice – Focused on your family's liquidity, risk tolerance, and financial milestones
- Consolidated View Across Structures – Clear, encrypted digital visibility across entities (Trusts, LLPs, Pvt Ltd, HUF)
- Regulatory Compliant Process – All solutions offered via authorized intermediaries, with documented risk and eligibility checks
- Privacy First – Data confidentiality, encryption, and access-controlled dashboards
- Long-Term Relationship Ethos – We invest in understanding your family's long-term goals to enable aligned requirements.
- Professionalism & Governance – Support designed for intergenerational families, family boards, or business promoters
Let’s Structure Your Financial Visibility & Decision-Making
Our Family Office Support Desk empowers you with clear, compliant access to a wide
spectrum of investment opportunities—supported by incidental advice, structured
processes, and a focus on long-term family wealth governance.